New Jersey

AI Policy Overview

New Jersey lawmakers have yet to prioritize artificial intelligence policies broadly. However, Governor Phil Murphy (D) signed an executive order on Oct. 10, 2023, establishing an advisory Artificial Intelligence Task Force to study the impact of AI on society. The order also calls on state agencies to develop guidelines for the ethical use of AI to improve government efficiency.

In 2024, New Jersey enacted a law (NJ SB 3432) establishing the “Next New Jersey Program” to attract new investment to the state in the artificial intelligence industry through tax credits. Businesses with agreements with the New Jersey Economic Development Authority will be eligible for a tax credit equaling the lesser of the product of 0.1% of the eligible business’s total capital investment multiplied by the number of new full-time jobs; 25% of the eligible business’s total capital investment; or $250 million.

Deepfakes

In 2025, New Jersey enacted a law (NJ AB 3540/AB 2544) establishing a crime in the third degree if an individual creates deceptive audio or visual media with the intent to use the media in the course of any crime, including endangering the welfare of a child, creating a false public alarm, or harassment, including cyber-harassment.

Legislative & Regulatory History

  • 2025 - New Jersey enacted NJ AB 3540/AB 2544, which establishes a crime for creating deceptive audio or visual media with the intent that the media be used to commit a crime.

  • 2024 - New Jersey enacted NJ SB 3432, which created the “Next New Jersey Program” to attract new investment to the state in the artificial intelligence industry through tax credits.

  • 2023 - Gov. Murphy issued Executive Order No. 346 on Oct. 10, 2023, establishing an Artificial Intelligence Task Force to study the impact of AI on society and calls on agencies to develop guidelines for the ethical use of AI to improve government efficiency.

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